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UX Design /

Reflective

Paper Clock

2016

Interaction Design

HCI User-centered Design

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Overview

I created the branding guideline when I worked with Pleasant-presents Studio as a freelance graphic designer. I started this project by reviewing the existing design of the original logo and package design. Then, I created the logotype by keeping the original elements and revising the angle of each character. After two round proposals, I provided the year visuals, branding guidelines, and packaging design.

Target Audience: 20-Somethings

Client: Pleasant-presents Studio

 
 
 
 

Design Process

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Logotype

Design System

Using Font - Futura Book and creating the rounded tip.

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BEFORE

AFTER

 

Color Palette

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Typography

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