Barron’s NEXT is an online investing publication for the Millennials audience, but it hasn't optimized its usability for its target users since the product launch. I reviewed the usability of Barron’s NEXT onboarding and explore new features in order to redesign the Barron’s NEXT experience as a class practice project with Barron's company.
How might we optimize the reading experience in investing better for the Millennials to save time and effort?
Has investing experience
Employed full-time (30 or more hours per week)
Income $80k - $150k+
Currently or has previously invested in a publicly-traded stock
Problems & User needs:
Figure 1: Original user flow & problems
Users are unable to find a company/stock to invest in quickly and easily because users have to click in one article and read the whole article to find a company.
Users can hardly find important information since the sections are not organized well on the home page. E.g. the starter Kit section is on the bottom.
Users need to spend too much time to find a specific stock.
Users might get lost in the investing process since some buttons and pages didn’t allow users to go back.
There is no filtering tool or comparison tool for users to research further.
Figure 2: Designed new user flow
To solve the problems, I simplified the process of finding a stock after reviewing users needs and re-structuring the sitemap. Also, I added three features based on Persona and User research in order to save the investor's time and effort.
Feature 1: Quick link of stock symbol
Figure 3: Quick link of stock symbol
on the homepage
On the market, each stock has a specific symbol. For example, Starbucks’s symbol is “SBUX” and Apple’s symbol is “AAPL”. They are highly identifiable. I added them as a quick link on the homepage so that users do not need to click into one article to search for one specific stock info.
Feature 2: Section titles and Photographic Categories
Figure 4: Photographic categories
on the homepage
I organized the sections, for example, I moved “the starter kit” to the front part of the home page and gave a title to each section so that users will not be confused. I created photographic categories so that users can easily understand each category and reach them fast.
Feature 3: Tags of articles for further research
Figure 5: Tags of articles for further research on the inner page.
I added tags on article lists so that users are able to filter articles and find what they are interested in easily.
Design Style Guide
Including: Components, Color setup, Buttons, Form & Input elements, Typography