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Branding /
PLEASANT
Presents
2018
Visual Design
Branding Guildline
Package Design
Overview
PLEASANT Presents is a brand for modern home décor, gift objects and stationary that focuses on combining the classic craft of leather with innovative design and joy for daily life. I created the branding guideline when working at Hank/ Maxwell Studio as the lead graphic designer. I started this project by reviewing the existing design of the original logo and package design. I created the logotype by keeping the original elements and revising the angle of each character. After two round proposals, I provided the year visuals, branding guidelines, and packaging design.
Target Audience: 20-Somethings
Client: Pleasant-presents Studio
Anchor 2
Anchor 1
Design Process
Logotype
Design Process
Logotype
BEFORE
AFTER
Design System
Using Font - Futura Book and creating the rounded tip.
Color Palette
Color Palette
Typography
Typography
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