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PLEASANT Presents is a brand for modern home décor, gift objects and stationary that focuses on combining the classic craft of leather with innovative design and joy for daily life. I created the branding guideline when working at Hank/ Maxwell Studio as the lead graphic designer. I started this project by reviewing the existing design of the original logo and package design. I created the logotype by keeping the original elements and revising the angle of each character. After two round proposals, I provided the year visuals, branding guidelines, and packaging design.
Target Audience: 20-Somethings
Client: Pleasant-presents Studio
Using Font - Futura Book and creating the rounded tip.
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