Branding /

PLEASANT

Presents

2018

Visual Design

Branding Guildline

Package Design

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Overview

PLEASANT Presents is a brand for modern home décor, gift objects and stationary that focuses on combining the classic craft of leather with innovative design and joy for daily life. I created the branding guideline when working at Hank/ Maxwell Studio as the lead graphic designer. I started this project by reviewing the existing design of the original logo and package design. I created the logotype by keeping the original elements and revising the angle of each character. After two round proposals, I provided the year visuals, branding guidelines, and packaging design.

Target Audience: 20-Somethings

Client: Pleasant-presents Studio

 
 
 
 

Design Process

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Logotype

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BEFORE

AFTER

Design System

Using Font - Futura Book and creating the rounded tip.

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Color Palette

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Typography

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