Web Design /
The Water Dancer
2019
Visual Design
Web Interaction
Overview
“The Water Dancer” is a fiction novel written by the National Book Award-winning author, Ta-Nehisi Coates and published by One World. The landing page represented the book with an interactive narrative and is designed for the book’s upcoming launch in September. This novel is a story of slavery, vividly portrayed memory and mysterious power related to Virginia social movements. I created the site in a mysterious, bold and beautiful way in order to represent the spirit and soul of the story.
Client: One World Publisher,
a NYC-based imprint of Penguin Random House, the world’s largest trade book publisher
The project was completed during the three-month internship in Wix Design Playground.
Design Process
Typography
Flowing type
Big, bold and sans-serif typeface, a series of flowing type represents movements in the water dancer.
Web Interaction
The goal of the landing page is to invite users to dig in the story in order to drives sales. I built an immersive reading experience on the web page through visual assets including micro-interaction which demonstrates the potential functionalities of how readers feel the story.
