Web Design /
Gender Equality Law Center
2019
Visual Design
Web Interaction

Overview
The Gender Equality Law Center is a new york-based non-profit organization that advances laws and policies that promote gender justice and racial equity in all aspects of public and private life. As an art director in a team of three, I created and proposed the direction based on market research and client needs. In order to solve the text-heavy problem and attract LGBTQ young people, I improved the reading experience with three key values: Inclusive, Supporting and Professional. I was inspired by the vivid colors from different kinds of LGBTQ flags.
Client: The Gender Equality Law Center
Collaboration:
Akira Lee - Art director & Visual designer
Sahir Singh - PM & Researcher
Xyarnés Ying Xian Ang - illustrator
The project was completed during the three-month internship in Wix Design Playground.
Design Process

Challenges

How might we create an engaging and professional website with clear navigation that gets target people involved?


Home page (original)

Main Problems
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Information displays in old-style->
no interactivity, not very engaging for teenagers.
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Lack of visual hierarchy->
heavy text-based, couldn't find the right info immediately
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Unclear navigation ->
couldn't guide people with different needs
Inner page (original)
User needs and user flow

Main features

Interactive card design
->Reduce the amount of text to find the information you need in the first place
-> Interactivity attracts younger groups

FAQ design
-> Add a search function to help find info quickly
-> Organize a large number of legal provisions in a form
Design Details
Colors with lo-fi wireframes



Inspiration board
